MARKET
What is changing around your business?
EXTERNAL COMMERCIAL INTELLIGENCE
See the Signals.
Know What Matters.
Decide with Clarity.
Move First.
Elligren connects market, competitor, customer and reputation signals, applies commercial judgement and shows what matters—and what to do next.
Confidential Human-reviewed Built around your business
See What Others Miss.YOUR BUSINESS. YOUR QUESTION.
- 01FRAME THE QUESTION
- 02READ THE SIGNALS
- 03MAKE THE NEXT MOVE
MARKETCOMPETITORSPRICINGCUSTOMERSREVIEWSREPUTATION
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Before we recommend anything we look deeper. Competitors. Reviews. Pricing. Reputation. Visibility. Demand. Hundreds of salons. Thousands of customer voices. Then we turn the evidence into clear commercial priorities. Not more information. Better decisions. This feels like a £20,000 report. Elligren. See what others miss.
Download transcriptTHE QUESTIONS THAT MATTER
What is your business missing?
The signals are already out there. The commercial advantage comes from knowing which ones matter.
No single signal tells the whole story. Elligren connects the signals that matter.
COMPETITORS
Where are others gaining an advantage?
CUSTOMERS
What are customers saying, expecting or overlooking?
DEMAND
What are customers, buyers or markets actively looking for?
REPUTATION
What does the external market see before choosing you?
COMMERCIAL OPPORTUNITY
Where could stronger decisions create value?
THE DECISIONWhat action should you take next?
THE ELLIGREN ANSWER
See what you’re missing Elligren connects the signals, applies commercial expertise and shows you where the opportunity is—and what to do next.
HOW THE PICTURE IS BUILT
One source never tells
the whole story.
Elligren brings together multiple external signals, cross-checks the evidence and applies commercial judgement to reveal what matters most.
01Market
02Competitors
03Customers
04Pricing
05Reputation
CONNECTED THROUGH
Cross-checked.
Connected in context.
THE RESULTCommercial
Commercial
clarity.
A clearer view of the opportunity, the priority and the decision.
Different evidence. Cross-checked. Connected in context.
NOW SEE THE METHODOLOGY APPLIED
Commercial intelligence.
Applied to professional beauty.
Explore how Elligren connects market signals to clear commercial priorities for professional beauty.
See what matters most commercially, where the opportunity is forming and where your team should focus next.
Explore Professional Beauty
ELLIGREN IN ACTION
Your intelligence.
A clearer view.
Step inside the Elligren intelligence portal. Explore the dashboard, compare competitors, hear the customer voice and turn priorities into action.
Interactive demonstration. Fictional businesses, scores and reviews. No client information is shown.
Explore the demoADVISORY BOARD & COMMERCIAL LEADERSHIP
Experience built in markets.
Not only in theory.
Elligren combines senior international experience across professional beauty, sales and distribution, education, brand development, market expansion and commercial growth. That experience gives the evidence context—and turns intelligence into action.
MBFounder · Elligren
Michael J. Berggren
International commercial leader with more than 30 years of experience leading markets, building distributor networks, developing brands and transforming commercial performance in professional beauty across Europe, the UK and international markets.
- Commercial experienceGeneral Management · Sales & Distribution · Brand Development · Market Expansion · Commercial Strategy · Executive Decision-Making
- Elligren contributionCommercial knowledge, market context and human judgement applied to every important business question.
SEAdvisory Board Member
Simon Ellis
Former Vice President at Henkel Beauty, bringing senior international experience across professional beauty, education and commercial development.
Former VPHenkel Beauty
BDFounder · Beautick
Beppe Delia
Founder of Beautick, an international talent agency at the forefront of the luxury fashion and beauty market.
Selected by Beautick160 salon affiliates worldwide
SMCommercial Growth Partner
Stephanie Mason
Founder of Global Brand Connect. Previously scaled and exited Showpony in 2023—an international brand she built from the ground up.
Brand builder22 markets · successful 2023 exit
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Seeing more is only the beginning. The value comes from knowing what matters. What to protect. What to improve. And where to focus next. Elligren turns intelligence into clear commercial priorities. So better information becomes better decisions. Intelligence is only valuable when you can act on it. Elligren. See what others miss.
Download transcriptSTART WITH ONE TERRITORY OR DECISION
Where does your team need commercial clarity?
Tell us the market, territory or customer decision you need answered. Our commercial intelligence team will assess it and recommend a focused scope.
One clear commercial question Scope and timing agreed first Confidential and human-reviewed
Prefer email? Contact Elligren directly.What market or territory are you looking at?
What are you trying to understand?
What commercial decision needs to be made?
